Monday, May 2, 2011

MOB x Baby G

Leah and the girls at MOB, have definitely out did themselves this time. From sneakers, to jeans, and even men tees. . which other female street wear team has all of those.Now MTTM is taking one of the classic steps in streetwear label evolution – a G-Shock collaboration. Married to the Mob is partnering with Casio to create the BG5600MOB-4; the Baby G is done in a lightly metallic purple, which fits right into MTTM’s appropriation of the female cuteness stereotype. The watch comes in special packaging, featuring the lipstick kiss Married to the Mob logo, and will retail at some decidedly un-streetwear accounts too – Nordstrom, Bloomingdales and Macy’s – giving the label even more of a mass market presence. This poppin piece dropped today at midnight, so you know they're going fast. . cop em'while you laughing.

Married To The Mob/Casio from The Town Pump on Vimeo.

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