Gucci-Icon Temporary is the name of the retail space that aims to garner more interest from urbanites whose footwear staples are made with vulcanized rubber soles. Gucci will be launching six or seven of these flash sneaker pop up stores around the globe, starting out with New York City’s SoHo on Oct 23, and branching out to key creative locales such as Art Basil Miami Beach, Tokyo, London, Berlin, Paris and Hong Kong.
Here's a few pictures from the grand opening party on October 23rd.
Gucci Creative Director Frida Giannini & DJ Mark Ronson
Wyclef Jean.
Mary J. Blige
Actress Mischa Barton
The stores will feature 18 pairs of limited edition sneakers– 16 for men and two for women; the sneakers will incorprate classic elements of design from Gucci such as the Gucci logo and red-green details; each shoe also has a limited edition label embroidered inside the tongue and comes with a silver or gold dogtag. Some shoes also have leather tags that can be customized with initials.
Other than the regular limited edition kicks, Gucci also sought out one of the industry’s taste makers, DJ Mark Ronson to design a Gucci Ronson sneaker. These shoes will be introduced at every leg of the pop-up project and will retail for $500-$600.
The store is only open for two weeks beginnin yesterday October 24th, so hurry up and go buy !
Gucci Icon Temporary - Sneakers Pop-Up Shop
(Formerly Schaeffer Carol Promotion Designs)
43 Crosby Street Map
New York, NY 10012
(Via freshnessmag.com)
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