Jay-Z's Decoded x Gucci Bomber

Hov is releasing an autobiographical book in titled "Decoded" which touches his life from growing up in Marcy Projects to being a Hip Hop Mogul! Jay-Z teamed up with Bing for a scavenger hunt of select pages from his book, which were hidden in different cities around the world. Gucci also took part in Jay's game, and Gucci’s creative director Frida Giannini designed the jacket that remained in the NYC Fifth Avenue flagship store window until the book went on sale today. Finally, after the book is released, the one-of-kind leather jacket will be given to Jay-Z as a gift. SWEEET!

"Exclusive leather bomber jacket with two pages from the book on the interior lining. ."


"Cover of Jay-Z's Decoded"