Prior to the likes of Jay-Z, 50 Cent and Kanye West, signature shoes were left mostly to athletes. What sort of influence do rappers/music artists offer that athletes don’t? Or what different angles to they have?
Athletes obviously make a lot of sense because they use the shoes for their lives – shoes are like their MPC. Rappers and recording artists are trendsetters and are connected to the people who make trends happen – the people that are fly in the streets, you look at them and say, “I want to be like them, I want to dress like them.” Music artists speak to style, and athletes speak to performance.
Can you talk a little bit about the model you ended up creating? What was its inspiration? Why a high top?
When I first saw the Kamikaze I thought WOW, I need those. The design and the colors were crazy! The Kamikaze is not my signature shoe – I’m working with Reebok to give my creative eye and approach to more than just product. This is a deep partnership.
Any big plans for 2011?
2011 is going to be big. I’ve got a lot going on with Reebok, and my new album is coming out this summer too. We are making history.
Welp you catch Swizzy's Drift! These Reeboks start at a friendly $100 !
No comments:
Post a Comment